Hey, I’m Lucy!

I’m a designer and trained coach who creates websites and digital resources that support chronic self-saboteurs to get unstuck and step into a reality where they’re able to show up for themselves and their work with greater ease and confidence.

I mostly work with self-employed coaches, healers, teachers and creatives… those who desire to feel more comfortable sharing their voice, skills or wisdom online in service of other people’s healing, growth or joy.

Are you self-sabotaging?

Self-sabotage happens when we’re not acting in our own best interests; where our choices aren’t truly reflecting what we say we want for ourselves.

It happens when your conscious desire or goal (e.g. launching or redesigning your website) sits in opposition to an unconscious belief you have about yourself or the world (e.g. “I don’t have anything valuable to share” or “It’s dangerous or self-absorbed to put myself out there.”)

In terms of your website, self-sabotage can look like:

  • Constantly changing your mind about the purpose of your business.

  • Doing too much too soon (which quickly turns to overwhelm).

  • Over-attaching to approaches that aren’t actually getting results.

  • Not claiming your niche or forever shifting who you’re speaking to.

  • Feeling super clear and confident, then talking yourself out of it

  • Trying to be a big business before successfully being a small one.

  • Watering yourself or message down to try and please everyone.

  • Launching and then retreating or ghosting your business.

  • Constantly tweaking and creating but never putting yourself out there.

  • Offering services you don’t truly want (or have the capacity) to deliver.

  • Emulating a style or approach that doesn’t feel authentic.

  • Getting sooo into the details that you make yourself stuck.

or any other erratic behaviour that stops you from starting or sustaining momentum in your work or business.

So how can we sabotage-proof your website development?

As I’m sure you already know, if you REALLY want to sabotage your growth, you’ll find a way to do it. That being said, there are safety nets we can put in place that make even the most committed self-saboteurs think twice about ghosting or burning down their business.

my priorities as your website designer are:

Simplicity

While I’m all for dreaming big and expanding our limits, overwhelm is risky business when you’re prone to self-sabotage. That’s why I’m all about elegant simplicity, and ensuring your website only reflects what you currently (and honestly) have the capacity to hold.

Authenticity

It’s easy to give up on our work when it isn’t in alignment. In fact, sometimes what we call self-sabotage is actually our intuition telling us something feels off. That’s why I’m your advocate for peeling back the masks to ensure your website fully encapsulates who you truly are.

Self-awareness

Fear can be extremely sneaky and persuasive. But as a trained coach (and dedicated student of healing) I’m skilled at recognising when self-sabotage could be lurking in the shadows which means I’m able to hold space for your internal process before taking further action.

Beauty

I believe that beauty is medicine and having a website you truly love to look at does wonders for your confidence. That’s why I’m all about pairing technical functionality with visual design, to that you can feel proud and really good about sharing your website with the world.

 “Truly You is such an appropriate name for Lucy’s business, as she really does ensure your website truly reflects your values and personality”

SUE – SPECIALIST TEACHER & LEARNING COACH

Who I work with

As someone who is deeply passionate about all things healing and spirituality, and has spent over a decade committed to embracing the ups and downs of my own self-development (and self-sabotage!), I LOVE working with those who facilitate healing and self-knowing for others who are seeking a deeper connection within themselves, their relationship or the world around them.

You might be a:

coach, healer, teacher, writer, artist, therapist, astrologer, Tarot reader, bodyworker, psychic… or someone who simply resonates with what I have to offer. If you’re feeling called to work with me, I’d love to chat.

(Part of) My Story

Coming from an abusive home, I’ve spent my adult life committed to rediscovering the voice inside that learnt that silence means safety; a strategy that has seen me self-sabotage my efforts to write, create and share my work and skills time and time again!

Finding my ‘purpose’ became a significant (if not obsessive) part of my self-discovery journey. At first it was empowering. Tools such as Astrology and Human Design helped me to unlock parts of my true self that had been consistently suppressed. Incredible psychics, Tarot readers and intuitives showed me that life was far more expansive than I’d allowed myself to see. Meditation, journalling, shadow and inner child work reconnected me with my body and my own inner guidance. And yet, despite all this support, despite my intuition feeling pretty clear and powerful, I still felt stuck. And I still greatly struggled with making the physical world work.

My career had never really taken off in a particular direction, although I started (and stopped) many, MANY projects. I never felt truly taken over by a field, although I studied (and half studied) many, MANY topics. And in all the years of searching I never felt like I’d actually arrived at any concrete understanding of what my purpose was.

Until I had a breakthrough… I realised I was still looking for someone to sign off on my plans… to tell me what to do… to give me confirmation that I was doing things correctly. I was still trying to do the ‘right’ thing in order to be safe.

So I made some new commitments: to quit purpose, to quit the frantic search, the perfectionism, the constant self-doubt and feeling that I was doing something wrong. I started following joy instead. I looked closer to home, to what truly lit me up. I realised (quite ironically) that through the years I spent designing websites for all the different businesses I didn’t choose to launch, the role that I always loved the most was being a DESIGNER. And to make it even more ridiculous, I was already designing websites and digital content in my ‘day job’ in a national charity.

My point is this: our mind is often working against us, and looking for solutions that we’ve already found.

So Truly You Websites was born. It’s been a labour of love, uncomfortable commitments to myself and consistency, and of course a few different iterations, curve balls and attempts to burn the whole thing down (because change is a process!)

But with each new year (now 7 years in business!) my work has deepened as my own self-awareness and acceptance has deepened too. Niching to support those who self-sabotage was a major moment that helped me to bring my own story and struggle into my work… which is the thing that has made me feel more purposeful and connected than ever before. And I’m so very grateful and excited to be here to support you on your own journey to sharing your voice and soul-work out into the world.

 Fun Facts about me

  • I’m a Taurus Sun, Gemini Rising & Aries Moon.

  • In Human Design I’m a 1/3 Generator, Right Angle Cross of the Sphinx.

  • I live in Oxford with my partner FINALLY feeling at home after 5 years long-distance (between London and Chile) and 2 years of not seeing each other at all :(

  • I’ve just got an allotment (a bit of land to grow food) and am equally nervous about the work, and excited about who I’m going to be on the other side.

  • I created Truly You Websites about 7 years ago. I spent the first few years taking a rota of short-term website clients, the middle few years exclusively supporting 1-2 businesses in a wider digital capacity, and have now pivoted back to helping soul-centred people get their website off the ground – the part I LOVE the most.

wider Trainings

My Eclectic career

  • On-site ceramic restoration

  • Photographic restoration and archiving

  • Bookselling

  • Events

  • Communications Officer and website development (for the charitable and educator sectors).

  • Self-employed website designer